Case Study:
AI Consultancy

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From Idea to Action: How Bloom Tools Shaped a Real Business Concept

AI feels like the future for small businesses, but for many founders, it’s overwhelming. The jargon, the cost, the risk of choosing the wrong tools.

This case study shows how Bloom’s Start Fast solutions transformed a simple idea into a clear, validated, and financially viable business model: a jargon-free AI Consultancy for small business owners.

Summary

- Concept: A done-for-you AI setup service that helps small businesses integrate no-code tools like chatbots, CRMs, and automations.
- Target Customer: Non-technical UK small business owners (solo to 10 staff) in trades, personal services, and consulting.
- Problem It Solves:
  - AI adoption feels confusing and risky.
  - Manual admin eats up valuable time.
  - Customer service is inconsistent.
Bloom Score: 7.3/10 viability — strong short-term potential with niche focus
- Over 5 million UK small businesses, most underusing automation.
- £1.5–£2.1 billion market potential.
- 80% of small businesses believe AI is essential to remain competitive.
- Few direct competitors serving non-technical owners with affordable, packaged solutions.
💡 This isn’t just a trend — it’s an underserved market waiting to be activated.
Small business owners don’t want AI theory — they want tools that just work.
Jobs-to-be-done: Save time, improve customer responsiveness, and modernise workflows.
Pains: Overwhelm, failed DIY setups, overpriced consultants.
Gains: Affordable expertise, simple results, and tools they can trust
Strengths:
- Clear, jargon-free positioning.
- Affordable, productised packages.
- Huge, growing demand.
Risks:
- Skill gaps for complex setups.
- Hard-to-prove ROI at launch.
- Competition from freelancers and DIY tools.
Bloom Strategy: Start with pilots, gather proof through case studies, and niche down for sharper messaging.
- - Revenue: One-off setup packages (£300–£800) + upsell services.
  - Customer Lifetime Value: £600–£1,800 over 3 years.
  - Optimal Price Point: £550 for balance of volume and margin.
  - Time to Launch: MVP in under 3 months